Build Brands
I drive and manage the creation and implementation of branding programs. From the set-up and strategy, to the creation of unique and thoughtful identity systems. I bring a wealth of experience in helping clients transform their brands’ visual and verbal expression.
I am a solution-minded person and am used to being thrown curve balls and managing speed bumps.
I partner with creative and production teams through implementation, and support clients with roll-out and launch planning.
I can and have also managed the extension of branded materials, across all communication channels
– Websites
– Packaging
– Video content
– Advertising
– Events
Produce Campaigns
I am a cross-functional collaborator and a chief plate-spinner.
I am happiest and probably of most value to teams, when I sit at the business, marketing and creative intersection. I am able to navigate a path forward that is efficient, beautiful (hopefully) and maybe even a little fun.
I interpret business challenges and opportunities into creative briefs.
I have a passion for working with creative teams, designers, writers, artists, photographers and people who make things move, to produce engaging campaigns and content that can be used across a variety of different media channels.
Create Loyalty
While spending nearly a year developing a loyalty and payments brand for Gap Inc., I have become familiar with the mechanics and drivers of how to create consumer loyalists.
I have spent hours, days, weeks and months on the emotive and functional drivers that encourage loyalty and allegiance, not just to one brand, but to an assortment of, at first glance, different looking brands. Curious, read more!
Organize Brands
If a company is serious about
re-branding, it’s a good idea to sort out the nuts and bolts of how a company is being represented to its customers, with the various brands, services and sub-brands it offers.
For various reasons, ranging from new product innovations and acquisitions, new offers and services or an M&A, companies’ portfolios can become cluttered and therefore, confuse buyers.
A Brand Architecture initiative will evaluate how the portfolio could be re-organized and streamlined to make more sense to buyers. An initiative like this will also streamline go-to-market plans and product launches of the future.
This is a good time to carry out qualitative or quantitive studies to understand brand perceptions, awareness and even tackle naming conventions.