Integrating Campaigns
Creative Marketing Producer
I sat at the intersection of the agency and the company. I worked across product marketing and event marketing teams, to bring the themes and developments to life within advertising campaigns. First interpreting the product and marketing speak into language designers and writers could interpret, writing briefs, running workshops and working with the agency on the evaluation of the work, and then the production of mechanicals for the ad campaign itself.
Once the creative, messaging and visuals were locked, I continued working with product marketing teams, events, web and in-house creative teams to integrate across key marketing channels. This involved working with multiple teams, in different locations around the world.
Each campaign required multiple assets created and refined for all marketing channels.
- Digital display and print advertising
- Video content for paid and organic social
– Pre-roll video
– Website landing pages
– Material for GTM launches - explainer and launch videos
– Event marketing and content
The Multi-Cloud campaign
BMC wanted to take a leadership position in a new category for IT – Multi-cloud management. I was the lead cross-functional producer, in charge of creating a comprehensive and integrated campaign spanning video, advertising, event collateral, OOH and re-vamped website content. I also managed the creative budget and internal resources.
IT does the unexpected
As part of the BMC brand launch, a new creative campaign was developed. I ran the creative and implementation of a digital, print and social campaign that would signal a re-vitalized brand. I helped drive a strategy to humanize the products’ capabilities and showcase customers’ own stories. I managed the campaign from research to production and then beyond, integrating the creative, messaging and assets across the web, on-site at events and managing a video series.
Customer testimonials
I managed and produced a series of customer testimonials over 3 years at BMC. I revised the workflow and brought in efficiencies and an updated intake process. I worked with product marketing and senior marketing to improve overall storytelling and pre and post-production workflow.
The results: We improved the quality of storytelling which in turn increased video views. We were able in some cases to create mini-versions for pre-roll and montages for global events.
I found local crews to film in the UK and Europe to reduce budgets, and I produced remotely, working through the process from script to post-production, approvals and delivery.