I believe in design and stories

And I know what it takes to make design and words work. It’s not supposed to be easy, and elegance is always an effort. I speak marketing and design, but prefer to speak English (with maybe a sprinkling of French and Spanish). I think one of my strengths is creating order out of chaos, and knowing there is always a way. I have a head for numbers as well as a good eye for design and a background, way back when, in English Literature. I will manage the hell out of a budget, but I also know what good things and people cost. I have a network of talented strategy, design, writing and image-taking contacts in the US and in the UK.

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A few things I have learned

Every company and project has had its unique opportunities and challenges and the more you work in this business the more you get to benefit from the cross-pollination – from Software, to Healthcare, from Telco to Tech, from Start-up to Amazon! And that has been very valuable.

These are a few of the skills I have learned along the way

  • Ways to balance the time and rigor of the creative process with the conflicting need for speed.

  • Managing interdependencies even when things are moving in parallel.

  • Methods for potentially sticky situations when stakeholders have conflicting opinions.

  • How to run a naming project the right way!

  • Building good team and client relationships, as a bridge to creating and producing great design work.