I believe in design and stories
And I know what it takes to make design and words work. It’s not supposed to be easy, and elegance is always an effort. I speak marketing and design, but prefer to speak English (with maybe a sprinkling of French and Spanish). I think one of my strengths is creating order out of chaos, and knowing there is always a way. I have a head for numbers as well as a good eye for design and a background, way back when, in English Literature. I will manage the hell out of a budget, but I also know what good things and people cost. I have a network of talented strategy, design, writing and image-taking contacts in the US and in the UK.
A few things I have learned
Every company and project has had its unique opportunities and challenges and the more you work in this business the more you get to benefit from the cross-pollination – from Software, to Healthcare, from Telco to Tech, from Start-up to Amazon! And that has been very valuable.
These are a few of the skills I have learned along the way
Ways to balance the time and rigor of the creative process with the conflicting need for speed.
Managing interdependencies even when things are moving in parallel.
Methods for potentially sticky situations when stakeholders have conflicting opinions.
How to run a naming project the right way!
Building good team and client relationships, as a bridge to creating and producing great design work.